Stop paying agencies thousands a month.
Let’s build your in-house marketing division.
We help you pick your ideal client, find where they spend their time, build the system that reaches them, and install a trained KeyPlayer to run it. You own every account, every lead and every result.
- 8 years building marketing systems
- 400+ companies helped
- 200+ KeyPlayers placed
The problem
Most small businesses have three bad options
You need marketing that brings in clients. Here’s what’s on the table for most owners, and why it keeps going wrong.
Do it yourself
You watch the courses, test the tools and boost the posts. Months later you’ve spent thousands of dollars and hundreds of hours, and you’re still guessing what works.
Hire a freelancer
It’s the blind leading the blind. You can’t tell if they’re any good until the money’s gone, and if they disappear, so does everything they built.
Hire an agency
Thousands a month on retainer, your accounts and know-how in someone else’s hands, and your business is one of dozens on their list. When you leave, the knowledge leaves with them.
The fourth option
Build it once, and own the whole system.
We give you the training, the materials and the playbooks, so you’re never left holding it by yourself. Then we spend 6 months training and working alongside you, so your team understands every part of it and the handoff is clean.
How it works
Four steps to a marketing division you own
The same system whether we build it with you or for you.
Pick your ideal client
We define exactly who you sell to: the industry, the size, the role that signs, and the problem that makes them buy. Everything else is built on this.
Find where they spend their time
Are they scrolling LinkedIn, Instagram or Facebook? Searching Google? Living in their inbox? We pick the two or three channels worth your money and skip the rest.
Build the acquisition system
SEO, Meta and Google Ads, LinkedIn outbound, cold email, content and the copy that ties it together. Set up in your accounts, connected to your CRM, with a simple weekly scorecard.
Install a KeyPlayer to run it
A trained KeyPlayer manages the system day to day: launching campaigns, writing and scheduling content, working the outbound and reporting back. You set the direction.
Two ways to work with us
We’ll build it with you, or for you
The workshop
Join live with Mitch and the team. We map your ideal client, pick your channels and lay out the acquisition system, and your team leaves with a plan they can run.
- Every other Tuesday
- 7pm Eastern
- Live online, with time for your questions
We build it, then hand it to a KeyPlayer
We do the whole build: ideal client, channels, campaigns, outbound, content and reporting, all in your accounts. Then we install a trained KeyPlayer to run it every day.
- Your ideal client and channel plan
- Ads, outbound and content systems built in your accounts
- A KeyPlayer installed and trained on your system
- All the training, materials and playbooks
- 6 months of training and working with you for a clean handoff
About AI
AI will decide which small businesses make it
Ignoring it is a risk, and so is using it badly. Every system we build pairs AI with a trained person, so you get the speed without losing the quality or the human touch your clients pay for.
Ignore it and you fall behind
AI won’t replace your business. The businesses using it well will. They answer faster, publish more and follow up on every lead, and their clients notice.
Use it badly and it costs you
Unchecked AI makes marketing sloppy: generic posts, wrong facts, emails that sound like everyone else’s. That burns trust faster than posting nothing.
Learning it takes longer than running it
Most owners lose months testing tools. The setup is the easy part once you know what works, so we bring what works and you skip the learning curve.
Robotic voice and text lose clients
AI voice agents and auto-texts that feel cheap make people stop replying. Used professionally, AI does the heavy lifting and a real person keeps the relationship.
KeyPlayers Academy
Your KeyPlayer is trained before they start
The KeyPlayers Academy covers the whole marketing stack, so the person running your system already knows how it works.
- Google Ads and Meta Ads, from setup to optimization
- LinkedIn outbound: profiles, targeting and messaging
- Cold email structure, deliverability and sequences
- Copywriting for ads, emails, pages and posts
- SEO and content that compounds
- CRM, automation and weekly reporting
- AI tools for research, drafting and analysis, used properly
Who you’ll work with
Built by an operator, not an agency
Mitch Conquer is the CEO of KeyPlayers. He’s spent 8 years building marketing systems, and his team has helped more than 400 companies and placed more than 200 KeyPlayers inside them, across marketing, administration, customer support and more.
Everything taught in the workshop is what KeyPlayers runs on: the ads, the outbound, the cold email, the copy and the AI. You get the system, and the people to run it.
Join the next workshop
Every other Tuesday at 7pm Eastern. Bring your team. You’ll leave knowing who to target, where to find them, and which system to build first.
- Map your ideal client profile
- Pick the two or three channels worth your money
- See the acquisition systems we install
- Get your questions answered live
Have us build your marketing division
Book a call. We’ll look at your business, your ideal client and your current marketing, and tell you what we’d build.
FAQ
Questions, answered
The workshop is done with you: you join live, we map your ideal client, channels and acquisition system together, and you leave with a plan your team can run. Done for you means we build the whole system ourselves, then install a KeyPlayer to manage it.
Teams and small businesses that are tired of paying an agency every month and want to own their marketing. If you’d rather have a trained person in house running a system you control, this is for you.
Yes. Everything is set up in your accounts: your ad accounts, your CRM, your content and your data. You also get the training and materials behind it, plus 6 months of us training and working with you so your team can run it confidently.
A remote professional recruited, trained and supported by KeyPlayers. They work your hours, in your tools, as part of your team, and we handle payroll, HR and coaching.
Done for you is scoped to your business on a call. A KeyPlayer to run the system starts at $1,497 a month for 20 hours a week, or $2,397 a month full-time, plus applicable taxes.
Every other Tuesday at 7pm Eastern, live online. Register below and we’ll email you the date and link for the next session.